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Speedalight is a no-nonsense web design company established in 2000 by Paul Warrick. Our number one priority is the satisfaction of our customers. You won't find loads of blurb here about why we are so good. Just look at our portfolio section and ask our clients. You won't find loads of reasons why you should have a website. If you don't know then you don't need one. We write all pages in HTML from scratch and follow W3C guidelines on code and accessibilty. For this reason our sites always feature high on search engines. We may use 'bolt-ons' for things like e-commerce but every other part of your web site will be 100% original and we are not satisfied until our clients are completely happy. Click here if you are interested where the name Speedalight came from Process of Design One of the first questions we ask our clients is to sum up in one or two words the image they want to portray of their company. It may be 'warmth' and 'friendliness' - it may be 'reliablilty' and 'efficiency' - it might be 'classical' and 'professional'. This gives us a good idea how to approach the design. One client might want 'slick' and 'hi-tech', another might want 'warmth' and 'intimacy'. Two very different clients. Each would require a very different approach to their website and logo design. Give some thought to what you want your business to represent in terms of image, quality, creativity, and value. The C O L O U R S you choose for your website are very important. You may like, say, lavender because you once had a lavender car which evokes happy memories! That doesn't mean you should choose lavender for your website. You will need to take great thought in choosing the colour you want to identify your business, once a colour is owned it will be forever associated with you and your company. It can be just as important to your identity as your logo design and your website design. If a shape provides a symbol, you should know that colour does the same. It is important to understand the psychology of colour choices. A good colour selection can help make an identity system more effective, while a poor colour selection can actually damage your company's image in the eyes of the public. Colours evoke feelings and represent ideas. In logo and website design all designed knowledgeable and appropriate use of colour is critical. The effects of colour in design differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your logo design of any promotional materials. For example, white is the colour of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favourably to warm colours; people from northern climates prefer the cooler colours. In British and North American mainstream culture, some colours are associated with certain qualities or emotions: Red colours can stimulate warmth, hunger, and excitement. Cooler colours such as green and blues, enhance calm and content feelings. Dark colours make objects seem heavier, while light colours make them seem lighter. Yellow may reflect a lack of worry, while black a troubled state. Of course not all colours mean the same things to all people. Yellow may sometimes mean cheap, Green may mean money or greed, black may mean elegance or death. The power of colour is something that most people are unaware of - in fact, few are unaffected by it. It is quite important that we live with the colours that best suit our personalities so that we can enjoy a more contented and healthier life. Colours affect people in many ways, depending upon one's age, gender, ethnic background or local climate. Certain colours or groups of colours tend to evoke a similar reaction from most people - the overall difference being in the shade or tones used. Psychologically, and on its own, white is the colour of cleanliness and purity, truthfulness, youth, simplicity and innocence. White has become a very popular background colour in web sites, because it offers the best readability onscreen, and as a non-colour. Market researchers have also determined that colour affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue. Cool colours have passive, calming qualities that aid concentration and can create a mood of peacefulness and tranquility, reducing tension. Energy, Passion, Power, Excitement Health, Regeneration, Contentment, Harmony Happy, Confident, Creative, Adventurous Honesty, Integrity, Trustworthy Wisdom, Playful, Satisfying, Optimistic Regal, Mystic, Beauty, Inspiration. Cool shades include Violets and Blues. Look at our colour/characteristic list. BLACK & GRAYS  Formal, mournful, rich, elegant, serious, seriousness, distinctiveness, boldness, sombreness', authority, practicality and a corporate mentality. BLUES  Authority, dignity, security, faithfulness, trust, reliability, belonging, coolness. Deep blues: Analytical, serious. scholarly, academic, naval, regal. Pale blues: Calm, pacific, ethereal, fresh, clean, cool. BROWNS & BEIGES  somber, natural, authentic, utility, earthiness, woodiness and subtle richness. GREENS  Environmental, motion, mobility, wealth, natural, tranquillity, health, freshness. ORANGES  Warm, cautious, hazardous, cozy, energetic, fun, cheeriness, warm exuberance. PINK & LAVENDERS  PINK: femininity, innocence, softness, health. PURPLE  Royalty, spirituality, dignity, sophistication, costliness and mystery. RED  Aggressive, assertive, intense, strength, vitality, life-sustaining, passionate, courageous, insightful. YELLOW  Tropical, sunlit, healing, Illuminated, discovering, positively, sunshine and cowardice. The above thought process in analysing and determining your company's image also applies when formulating a slogan. Slogans are important. Every company should have one. It should encapsulate the aims, aspirations and image of your comapny and inspire your clients. The best way to come up with a slogan is to look around at all sorts of different companies and look at their slogans. Work out what their slogans say about their companies and how they do it. Then think - "What do I want to say about my company and to my clients?" |
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